Since its launch more than two years ago, Las Vegas-based Vibee has introduced an array of unique entertainment offerings in Nevada and beyond—from VIP experience and hotel packages for concerts at Sphere to the EDSea cruise, a sailing adventure based on the popular Electric Daisy Carnival.
Vibee has two arms: in-house entertainment events that it produces—such as Lionel Richie’s Dancing on the Sand, a festival in the Bahamas—and events integrated into parent company Live Nation’s existing touring business, Vibee president Harvey Cohen said. The company is also housed in Los Angeles.
“We’re there to create these one-of-a-kind, music-driven experiences for fans that are just out of this world,” he said.
Las Vegas was the obvious choice when it came to where Vibee would be headquartered, Cohen said. In addition to the fact that many of the fans attending events in the city are also staying at one of its hotels, he said, it also has a uniquely special array of entertainment offerings.
There are arena and stadium acts, as well as boutique theaters and one-of-a-kind residencies, he said.
“If you could take Vibee and you could build a city around what Vibee is supposed to be, it would be Las Vegas,” Cohen said. “And if you could build a company that’s (a natural fit) for Las Vegas, it’s Vibee. The city, obviously, lives and breathes both entertainment and travelers.”
Vibee makes it so that fans aren’t just going to a concert, Cohen added. The company curates multiday experiences that combine that entertainment aspect with “white-glove service.”
Pointing to the Eagles at Sphere residency as an example, Cohen talked about how a Vibee package for that concert could include a suite at the Venetian, limo transportation to the show and back, priority entry to the venue and more.
Vibee’s Eagles concert and hotel packages range in cost from nearly $900 to about $1,890 per person.
“How I explain it to people is, get yourself to Las Vegas and leave the rest to us,” he said. “You don’t have to think, which is very important to a lot of people.”
When asked what he thinks consumers appreciate about Vibee, Cohen said “access.”
With high demand for concert tickets, he said, Vibee essentially guarantees access to tickets in a way that a standard ticketing company does not. Vibee has access to a specific block of tickets for every show, giving fans the certainty that they can get in and buy them.
“Sometimes we sell out fast, too, because high demand is high demand,” he said.
Other positive reviews he hears in feedback from consumers are about the transportation Vibee offers them and the flexibility of the platform overall, Cohen said, whether that’s the type of concert ticket a guest wants, the type of room, any add-ons or merchandise and other variables.
“We’re there to take the pain away from people,” he said.
Even a few years after it was founded, Vibee seems to be just getting started. It’s partnering with multiple upcoming events in Las Vegas, including Thomas Rhett’s and Keith Urban’s concerts at Fontainebleau’s BleauLive Theater.
The company will also once again host Hotel EDC in May, when it takes over Virgin Hotels Las Vegas during the EDC festival. Tickets just went on sale, but the platform is already close to selling out, Cohen said.
Marcy Miles, chief marketing officer at the Venetian, said the resort and Vibee work together to provide guests with memorable experiences for performances at Sphere.
“These VIP experience packages are great because not only are our guests creating lasting memories with exclusive experiences, but they make booking tickets and accommodations easy since they are a one-stop-shop,” Miles said in an email.
“We’ve had a great few years and we’ve grown quickly, but we’ve also tried to ensure that we’re not growing too fast, that we (don’t) lose that touch to the fans, because it’s really what it’s about,” Cohen said. “It’s putting a face to the business.”
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This story originally appeared in Las Vegas Weekly.